Ten years after founding the computer trade show COMDEX, Sheldon Adelson and his partners bought the famous Sands Hotel in Las Vegas.
One year later, the Sands Expo and Convention Center opened adjacent to the hotel. Today, the convention center remains one of the largest privately-owned convention centers in the world with over two million square feet of meeting and convention space.
While on his honeymoon in Venice, inspiration struck Adelson. His wife Miriam suggested: “if you can bring the romantic atmosphere of Venice with all the luxuries that can only be found in Las Vegas, then it can be a winner.” After selling COMDEX, the Sands Hotel was demolished to make room for The Venetian Las Vegas.
The Venetian Las Vegas opened to classic Italian fanfare, including singing gondoliers. The themed resort was an amazing success, even fueling ‘the overall renaissance of Las Vegas itself’, according to Fortune magazine.
Las Vegas Sands Inc. became public and changed its name to Las Vegas Sands Corp. With true pioneering spirit and having seen the financial opportunities in Asia before his competitors, Adelson opened Sands Macao in Macau (SAR), China.
From 2004, the company extended its presence in Asia, filling the bay between the Coloane and Taipa islands in Macao, while overcoming the challenge of space, creating what Adelson called the Cotai Strip. The Venetian Macao, then the largest inhabited building in the world, was built in just three years. The spectacular hotel officially opened at 7:18 p.m. on August 28, 2007, a time believed to have good feng shui. During the same year, The Palazzo Las Vegas opened in December. Upon completion, it displaced the Pentagon as the largest building in the United States in terms of floor space at the time. When The Palazzo opened its doors, the world was treated to a stunning combination of elegant, understated luxury and ground-breaking design.
Forging ahead with the success of The Venetian Macao, the company continued to recognize the ever-changing needs of affluent travelers to the region, who were seeking new levels of sophistication, attentiveness, and privacy. In 2008, The Plaza Macao opened, adjacent to The Venetian Macao, which today is home to the exclusive Paiza Mansions, Four Seasons Hotel Macao, Shoppes at Four Seasons, and an array of award-winning dining options.
In May 2009, Adelson opened the Sands Casino Resort Bethlehem in Pennsylvania, which overtook New Jersey as the gaming center of the Eastern United States. The resort is located on the site of the historic Bethlehem Steel Works.
Adelson forged ahead with a $5.6 billion resort in Singapore. Faced with skepticism, he argued that with only one competitor in Singapore, the resort would be profitable. In June, the iconic Marina Bay Sands opened, immediately becoming a national landmark in Singapore. Within just eight months of business, the resort posted an industry record $600 million operating profit. A year after Marina Bay Sands opened, tourism to Singapore increased by 20% and the economy expanded by 15%.
Sands Cotai Central, at the center of the Cotai Strip, opened in phases, starting in 2012 and was completed at the end of 2015 with the opening of The St. Regis Macao, Cotai Central. The accommodation offerings at Sands Cotai Central also include hotel partners Conrad Macao, Cotai Central; Sheraton Grand Macao Hotel, Cotai Central; and Holiday Inn Macao Cotai Central. Together, the property offers over 6,000 rooms and suites, gaming, dining, retail and entertainment under one roof.
The Parisian Macao opened in September, the crown jewel of Adelson’s vision for the Cotai Strip in Macao and the full realization of his dream to recreate the success and excitement of the Las Vegas Strip in Macao. Linked to The Venetian Macao and Shoppes at Four Seasons, guests and visitors can easily enjoy the full Sands Resorts Cotai Strip Macao experience.