Sands Confidential

Joyce Siew Leads Corporate Social Responsibility Program in Singapore

Sands Cares, the corporate giving and community engagement program of Las Vegas Sands, is dedicated to being a good corporate citizen, committed to its people, communities in which it operates and the planet.   In each region, Sands Cares has Corporate Social Responsibility (CSR) leads that manage the program and execute initiatives unique to each region.  Born and raised in Singapore, Joyce Siew graduated with a degree in English and Sociology and began her career in various communications related roles in both the public and private sector, before joining Marina Bay Sands’ communications and CSR team in 2012.  Siew works closely with local organizations that align to the properties CSR charters, which focus on youth and education, to understand the greatest areas of need and assess how Marina Bay Sands can best use their resources to help. 

“With all of our initiatives, we emphasize Team Member engagement in all aspects,” she said.  “Together with the team and the CSR working committee, I help organize key volunteering activations for the year and also look out for smaller volunteering opportunities that are aligned with our CSR charter.  Our department leads the stewardship of charitable in-kind and cash contributions, so I help evaluate charitable sponsorships requests with guidance from our senior leadership team.  Singapore is a small city-state, peaceful, prosperous and sheltered from natural disasters due to its geographical location. We are very blessed in these aspects, but as a developed nation, we are not immune to the costs of development.  Locally, many areas still lack socio-economical opportunities and this is where Marina Bay Sands, with our resources and talent, can help fill the gaps.”

In 2017, the team organized over 30 volunteer events on different scales, coordinating over 4,500 volunteers and at each event where the property averages more than 200 volunteers.  One signature event, Sands for Singapore Charity Festival, has been the biggest initiative for Marina Bay Sands since it started in 2013.  The event utilizes every single facet of the property to give back to the community, where attractions play host to vulnerable communities, meeting rooms transform into venues that enable Singaporean charities to raise funds, and award-winning restaurants open their kitchens to train adults who have lost the means to support themselves due to personal reasons.

“When it comes to creating invigorating volunteering events, we approach it at two levels,” she said.  “We organize large-scale activities that mobilize Team Members to go out into the community to lend a hand on a quarterly basis.  Some of the work we do ranges from refreshing homes of low-income families or seniors, to giving our time at soup kitchens or food redistribution centers.  Then we also look at tapping into the expertise and experience our Team Members can offer for skills-based volunteerism.”