This year, Sands Bethlehem embarked on a Prom Dress Drive, a new initiative to recycle prom dresses, allocating them to those less fortunate in the area. As it’s every young woman’s dream to find the perfect dress for her high school prom, unfortunately, the most significant part of the night usually comes with a hefty price tag. Prom dresses can easily cost several hundreds of dollars, and once the night is over, most dresses become permanent closet dwellers – gathering dust and rarely worn again.
“We received amazing feedback from our Team Members after announcing this initiative,” said Susan Stachowski, Community Relations Coordinator at Sands Bethlehem. “Everyone was so eager to donate their old dresses. We asked our Team Members to donate their used prom dresses throughout the month of March. We received a multitude of styles, colors and sizes. There’s a dress for everyone.”
A total of 70 dresses were collected and donated to YWCA Bethlehem, an organization that is dedicated to eliminating racism, empowering women and promoting peace. On March 25, YWCA Bethlehem, will host a Prom Dress Day at the State Theatre in Easton. Girls attending high school in the local area will be able to “shop” for free dresses, shoes, makeup and other prom related accessories.
“Prom is a big deal for a large group of individuals,” said Stachowski. “We want to make sure that everyone is given the opportunity to feel beautiful.”